When your business changes hands—or your business structure or legal name changes—you need to update the trademark owner on record so your registration still matches reality. The Priority Path Brand Change of Ownership service helps you properly transfer or update ownership of a U.S. trademark with the USPTO, keeping your chain of title clean and enforceable.
We review your situation to determine whether you need a full trademark assignment (transfer to a new owner) or just a change of name for the existing owner after a rebrand, merger, or entity conversion. Then we collect the required details about the old and new owner, prepare the assignment or name‑change documentation you provide in a USPTO‑ready format, and file the recordation through the USPTO’s Assignment Center / ETAS with the correct cover sheet.
Recording assignments and name changes with the USPTO is critical. It puts the public on notice of who actually owns the trademark, creates a clear chain of title, and avoids problems when you enforce, license, finance, or sell the brand later. Our service is built for small businesses, e‑commerce brands, and buyers of existing brands who want this handled correctly without learning the entire assignment rulebook.
Priority Path uses flat, transparent pricing: one clear fee per mark for preparing and recording the ownership change, plus the official USPTO recordation fee per application or registration number.
What’s included
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Review of your current application/registration and transaction (sale of business, entity conversion, merger, name change, etc.) to determine the right type of ownership update.
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Guidance on gathering or structuring the necessary underlying agreement or documentation (such as an assignment agreement, merger document, or name‑change evidence) that will support the USPTO recordation.
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Preparation of the USPTO assignment or name‑change cover sheet with accurate owner, assignee, and registration/application details.
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Electronic filing of the ownership change through the USPTO Assignment Center / ETAS and tracking until the recordation appears in the public database.
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Confirmation of recordation for your records, showing the updated owner information and chain of title.
Who this is for
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Sellers or buyers of a business or brand that includes one or more U.S. trademarks and needs the registrations moved to the new owner.
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Owners who converted a sole proprietorship or partnership into an LLC/corporation, merged entities, or changed the legal name of the business and now need USPTO records updated.
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Agencies, brand studios, and e‑commerce entrepreneurs acquiring existing brands who want clean, documented trademark ownership before scaling.
Important note
We handle document preparation and USPTO recordation logistics, but we do not provide legal advice about how your sale, assignment agreement, or corporate restructuring should be structured. Priority Path is not a law firm, and we cannot guarantee that the USPTO will accept any underlying agreement; government recordation fees are separate and non‑refundable.