{"product_id":"brand-change-of-ownership-product-trademark-assignment-owner-name-change","title":"Brand Change of Ownership product (trademark assignment \/ owner name change)","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eWhen your business changes hands—or your business structure or legal name changes—you need to update the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003etrademark owner\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eon record so your registration still matches reality. The\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePriority Path Brand Change of Ownership\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eservice helps you properly transfer or update ownership of a U.S. trademark with the USPTO, keeping your chain of title clean and enforceable.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eWe review your situation to determine whether you need a full\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003etrademark assignment\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(transfer to a new owner) or just a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003echange of name\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor the existing owner after a rebrand, merger, or entity conversion. Then we collect the required details about the old and new owner, prepare the assignment or name‑change documentation you provide in a USPTO‑ready format, and file the recordation through the USPTO’s Assignment Center \/ ETAS with the correct cover sheet.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eRecording assignments and name changes with the USPTO is critical. It puts the public on notice of who actually owns the trademark, creates a clear chain of title, and avoids problems when you enforce, license, finance, or sell the brand later. Our service is built for small businesses, e‑commerce brands, and buyers of existing brands who want this handled correctly without learning the entire assignment rulebook.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003ePriority Path uses flat, transparent pricing: one clear fee per mark for preparing and recording the ownership change, plus the official USPTO recordation fee per application or registration number.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eWhat’s included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"marker:text-quiet list-disc pl-8\"\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eReview of your current application\/registration and transaction (sale of business, entity conversion, merger, name change, etc.) to determine the right type of ownership update.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eGuidance on gathering or structuring the necessary underlying agreement or documentation (such as an assignment agreement, merger document, or name‑change evidence) that will support the USPTO recordation.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003ePreparation of the USPTO assignment or name‑change cover sheet with accurate owner, assignee, and registration\/application details.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eElectronic filing of the ownership change through the USPTO Assignment Center \/ ETAS and tracking until the recordation appears in the public database.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eConfirmation of recordation for your records, showing the updated owner information and chain of title.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eWho this is for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"marker:text-quiet list-disc pl-8\"\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eSellers or buyers of a business or brand that includes one or more U.S. trademarks and needs the registrations moved to the new owner.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eOwners who converted a sole proprietorship or partnership into an LLC\/corporation, merged entities, or changed the legal name of the business and now need USPTO records updated.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eAgencies, brand studios, and e‑commerce entrepreneurs acquiring existing brands who want clean, documented trademark ownership before scaling.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eImportant note\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eWe handle document preparation and USPTO recordation logistics, but we do\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003enot\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eprovide legal advice about how your sale, assignment agreement, or corporate restructuring should be structured. Priority Path is not a law firm, and we cannot guarantee that the USPTO will accept any underlying agreement; government recordation fees are separate and non‑refundable.\u003c\/p\u003e","brand":"Priority Path","offers":[{"title":"Default Title","offer_id":48094699585728,"sku":null,"price":259.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9132\/3072\/files\/priority-path-tile-light.png?v=1775326210","url":"https:\/\/goprioritypath.com\/products\/brand-change-of-ownership-product-trademark-assignment-owner-name-change","provider":"Priority Path","version":"1.0","type":"link"}